Peaden is a home-services company in Florida — HVAC, plumbing, and electrical. Their call center handled daytime volume just fine. But after-hours and overflow calls rang out until the next morning. Every unanswered call was a homeowner with a broken AC who would simply dial the next company on the list.
Peaden deployed an AI system across the top of its funnel. It answers after-hours and overflow calls, qualifies and books the job, responds instantly to Google Local Services and Angi leads, follows up on open estimates, and even re-engages old quotes by text. Reyn Rogers, Director of Strategic Growth, describes it as the company's "all-in-one solution for the top side of the funnel."
What changed
The company nearly tripled its conversion rate on after-hours and overflow calls "in just a matter of months." Response rates hit 82% on Google Local Services leads and 73% on Angi — and Hatch now influences 30% of all company revenue. Peaden's executive team evaluates it like a marketing channel, and by that measure it delivers their lowest cost of acquisition.
The strategic payoff goes beyond the bookings: "You can scale your company without having to scale your call center first," says Rogers. Growth no longer waits on hiring, training, and staffing another shift.
If your phones go quiet the moment your team clocks out, book a free 15-minute walkthrough and we'll show you what after-hours coverage looks like for your business.